For our Fin.ai spec campaign, we set out to fix a gap in the brand's original advertising:
a customer service AI company whose messaging didn't feel like it understood people.
One direction takes the brand's dot-matrix mark and reimagines it as a tattoo behind the ear, playing on the idea that Fin isn't just answering tickets; it's genuinely listening in a more playful, human way in a category that usually leans sterile.
[FIN.AI]
2026
The other leans into warm, shifting gradients as a metaphor for accessibility itself:
no hard edges, no fixed hours, just a constant presence that adapts to whenever and wherever the user needs it, making an AI support product feel less like software and more like something dependable sitting quietly in the background of your day.
