[DOJA CAT x Barclays Center x OHT]
2024
We made the campaign image for the OHT collab merch tied to Doja Cat's 2024 Barclays Center run.
The necklace is the whole subject, so we built it in full CGI rather than shooting it. Pearl strands and silver chain sit tight at the top, a spiked crystal collar cuts across them, and red crystal drops break formation below in uneven lengths. Behind it, we rendered Doja's red era as chrome-red liquid mass: forms folding and reflecting with hints of anatomy that never resolve, so the reference lands without a literal figure in frame.
Merch Ad
3D and materials
Every strand was modeled individually so the layers could sit and fall independently rather than reading as one flat necklace. Four materials share the frame:
Pearl, polished silver, faceted crystal, translucent red glass.
Each shaded separately so none of them collapse into the others: subsurface on the pearls, high-gloss reflection on the chain, refraction and internal dispersion through the crystal spikes and drops. We kept the center of the composition black and lit the necklace on its own, letting the red environment bleed in from the edges as reflected light. That keeps the product legible and lets the image crop hard for vertical placements without losing it.
