A naked-eye 3D billboard animation for the Valentine's Day opening of Angelina Bakery's Times Square flagship.
Times Square is the hardest place there is to hold attention, every surface is already a screen. The anamorphic build is what earns the pause: the geometry resolves from the street below, so the content breaks the frame and reads as sitting in the air over the intersection rather than staying flat on the board. The Valentine's tone stays warm and a little silly instead of sentimental, which suits a bakery better than romance played straight.
[Angelina Bakery]
2025
The animation culminates in Valentine’s Day wishes, turning the billboard into a shared urban celebration and blurring the boundary between digital spectacle and real-world experience in the heart of New York City.
