A Lunar New Year film built around the Coach × White Rabbit collection from Winter 2022. Set against the Yi Feng building on Shanghai's Bund, the work brings 3D animation into live-action footage, ornaments scaled to the façade's own arches and cornices, a white rabbit moving through the street at ground level. It extends Coach's heritage into a pop-driven register built for a younger audience, with the rabbit carrying the good fortune of the year without tipping into ceremony.